RSSOctober 20, 2009
From a marketing standpoint, we have maintained that VetJobs and the VFW have one of the best market penetrations in the transitioning military and veteran job market space. We recently received hard data from a promotion conducted by Maid Brigade wherein VetJobs was clearly the better source than Military.com/Monster.com. We have published the case study on page 11 of our Media Kit which is posted on the site at www.vetjobs.com.
These hard numbers cannot be manipulated or disputed as they were tracked by Google Analytics. VetJobs has had similar results for other companies over the years, but it has always been hard to get permission to use the data for VetJobs marketing and sales. The president of Maid Brigade gave us written authority to use the data.
Here is the case study. Read and enjoy!
VetJobs Case Study
Maid Brigade recently posted information on VetJobs, Military.com/Monster.com and other sites. Maid Brigade used Google Analytics to track their responses. After seven weeks, here are the responses the company received from the various sources:
Source/Medium Visits
walletpop.com/referral 813
(direct)/(VetJobs) 556
vjw2.vetjobs.com/referral 257
maidbrigade.com/referral 251
maidbrigadefranchise.com/referral 110
mail.google.com/referral 110
Google/organic 61
franchise.org/referral 48
military.com/referral 44
vetjobs.com/referral 32
In the above information, the 556 direct applicants were attributed to flyers VetJobs distributed at various veteran service organization conferences. The flyers were the only advertised source where candidates had to type in a URL. The 257 vjw2.vetjobs.com and the 32 vetjobs.com were referral accessions directly from the VetJobs site to a Maid Brigade URL.
RESULTS
The combined total for VetJobs is 845. Military.com/Monster.com delivered only 44. In total, VetJobs delivered 19.2 more applicants than did Military.com/Monster.com.
On the direct site to site referrals where candidates clicked on a hotlink to go to the Maid Brigade promotional URL, VetJobs delivered 289 versus Military.com/Monster.com 44. On site to site referrals VetJobs delivered 6.5 times more applicants that Military.com/Monster.com.
This case study confirms once again the effectiveness of VetJobs and how VetJobs dominates the military and veteran job market space.
For more information, please contact VetJobs at one of the below numbers.
Thank you for reading this case study. Feel free to share it with your friends!
VetJobs
P. O. Box 71445
Marietta, GA 30007-1445
o 877.838.5627 (877-Vet-Jobs)
o 770-993-5117
f 770-993-2875
Veterans make the best employees!
Freedom Is Never Free – Support Our Armed Forces and Veterans!
Si Vis Pacem, Para Bellum
VetJobs is an appropriate employment service delivery system for EEOC, VEVRAA/JVA and OFCCP compliance support!
Seven year recipient of AIRS Top Recruiting Site
Six year recipient of WEDDLE’s User’s Choice Award
Four year recipient of Workforce Management Top 10 Recruiting Sites
Only military job board selected by Reader’s Digest
VetJobs is a Service Disabled Veteran Owned Small Business